PALMOILMAGAZINE, SURABAYA — Ahead of the 2026 Christmas and New Year (Nataru) holiday season, Indonesia’s Ministry of Trade has intensified its monitoring of MINYAKITA, the government-regulated cooking oil brand, to ensure adequate supply and compliance with retail price regulations across the country.
Mario Josko, Director of Trade Compliance at the Directorate General of Consumer Protection and Trade Compliance, directly led the monitoring activities at Pucang Anom Market in Surabaya, East Java, on Friday (December 5). The inspection was carried out in collaboration with the East Java Provincial Office of Industry and Trade and the Surabaya Cooperative, MSMEs, and Trade Office (Dinkopdag).
“The Trade Ministry is intensifying oversight of MINYAKITA distribution ahead of the 2026 holiday season to ensure sufficient stock and compliance with the regulated price of IDR 15,700 per liter,” Mario said in an official statement published by Palmoilmagazine.com on Monday (December 8, 2025). He confirmed that MINYAKITA stocks at Pucang Anom Market were secure and being sold at the mandated price.
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According to data from the Market and Basic Goods Monitoring System (SP2KP) as of December 5, 2025, the national average price of MINYAKITA stood at IDR 16,700 per liter—relatively stable compared to the previous week. In Surabaya, prices have aligned with the government’s price ceiling.
During the visit, Mario explained that Pucang Anom Market receives MINYAKITA supplies from three major producers: PT Mahesi Agri Karya, PT Megasurya Mas, and the Wilmar Group. He emphasized that the Surabaya Trade Office continues to coordinate with producers to maintain smooth distribution to traditional markets.
The Ministry’s supervision extends beyond retail markets to include producers operating in Surabaya who supply Eastern Indonesia. PT Mahesi Agri Karya has committed to distributing 166,000 liters of MINYAKITA to Nusa Tenggara Timur, Maluku, and Papua, while the Wilmar Group will supply 162,000 liters to North Sulawesi and 90,000 liters to West Nusa Tenggara.
“We hope that consistent supply will help maintain price stability for MINYAKITA across Eastern Indonesia,” Mario noted.
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The Trade Ministry also urged producers to prioritize fulfilling their domestic market obligation (DMO) for MINYAKITA, ensuring that traditional market retailers receive adequate and evenly distributed supplies. Producers are likewise reminded to comply with regulations governing the distribution of subsidized cooking oil.
Mario affirmed that the Ministry will continue strengthening coordination and expanding monitoring to more regions to ensure stable stock levels, price compliance, and product quality as part of broader consumer protection measures. He also encouraged regional trade offices to work more closely with the Food Task Force (Satgas Pangan) and Perum BULOG to maintain price affordability, especially ahead of the 2026 holiday season. (P2)
