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IT NEEDS TO MANAGE COMMUNICATION IN PALM OIL INDUSTRY



IT NEEDS TO MANAGE COMMUNICATION IN PALM OIL INDUSTRY

PALM OIL INDUSTRIES IN INDONESIA HAVE TO MANAGE COMMUNICATION WELL. IT IS DONE TO INFORM THE VISION AND MISSION OF THE COMPANY TO EVERY STAKEHOLDER TO AVERT MISINFORMATION.

Does it need communication information in a palm oil plantation company? The question could be relatively answered y the stakeholders in palm oil industries. The answer may be yes or no or even both. It depends on the situation and condition of a company.

Some said, “In this situation, the company gets profits. What is the need to make department or division dealing with specific communication? It can be done by other department. It would spend more.” These may be simple answers when being asked about the communication division for some companies.

On the other hand, some companies may think that communication is one important aspect. If it is not managed well, the company may get big loss. The worse is that, it could make the company go to bankrupt. “In the open information, the consumers determine a product. The perception in the consumers’ mind would be determined by information they get. So, willing or not, the company should follow the change by managing the information and communicate it well.” These may be the thoughts for some companies thinking that communication is necessary.

What do you think with the condition? Do you agree that communication division should be made in the company? Or are you in the second opinion? Or do you think, sometimes it needs to be made or not (situational)?

Palm oil industries are dynamic. The good dynamic both in and out of the company always attach to the business. It could be said, it possibly happens that the industries have kinds of internal issues and other negative and massive issues, such as, the tendencious advertisements having palm oil within anti-palm oil, such as, “free palm oil”

The policy in producer countries using derivative palm oil products, such as, European Union, starts t limit the import by saying, palm oil is one commodity that makes environmental issue, the welfare of the people, and others. It is purely to protect their commodity, such as, vegetable oil from sunflower.

The negative issues could be to your company. For some  . . . . 


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