InfoSAWIT, MEDAN – The oleochemical industry of Sinar Mas Agribusiness and Food celebrated its 25th annivesary by introducing its new brand, Sinar Mas Oleochemical.
In developing oleochemical business 25 years ago, CEOand Chairman Sinar Mas Agribusiness and Food,Franky O. Widjaja has decided the ways to transform the company, from palm oil plantation company in Indonesia to be the global integrated agro industry which has 8 offices in Europe, America, and Asia; and the product selling covering more than 70 countries.
Director of Corporate Strategy and Business Development, Sinar Mas Agribusiness and Food, Jesslyne Widjaja said, oleochemical industry plays important role in business diversification.
“Not only as part of our story and history, but it becomes our future plan which would keep growing and need modernization to implement digital development so that the company could produce sustainable products to the customers faster at the highest quality,” Jesslyne Widjaja recently said in the official statement toInfoSAWIT.
Oleochemical is the derivative product of palm oil and it is the important component to personal care products, food and drinks, household products, oil and gas, and others. In the late days, the consumers are more aware of the environmental cultivation and they are educated well about the health and security. Many of them also seek the safer, environmental, and natural material in the products they use or consume, namely for their skin and hair.
Oleochemical is palm oil derivative product, easy to decompose biologically, and it is environmental material for mankind which keeps increasing as the population does too. (T2)