InfoSAWIT, LONDON – In the research done in England, it was revealed that the companies selling products containing of palm oil should know where it derived from to let the consumers freely choose the sustainability.
The researchers from University of Cambridge told that the companies could not depend on the awareness of the consumers to decide that it needs responsibility about the environment but the companies should reveal the identity of their palm oil suppliers.
Palm oil production may make deforestation, green – house gas emission from the peat conversion, and the loss of conservation. But oil is mixed in many products. It always happens that the consumers do not know and realize it. It is the common material in food, products, detergent, and biofuel.
“Roundtable on Sustainable Palm Oil (RSPO) has tried to increase the sustainability of palm oil by creating and making environmental certification for palm oil,” Dr. Rosemary Ostfeld, as the main writer of the study said, as InfoSAWIT quoted from physicsworld.com.
But until now only 19% of certified palm oil are bought and used. It means that most consumers still buy the products from conventional production.
“We wanted to know if the consumers actively seek the sustainable option about palm oil. We also explored the other efforts so that the government ensured to consume sustainable palm oil,” Dr. Ostfeld said.
The study has been published in the Environmental Research Letters, which did survey 1.695 consumers in England through the market research company, YouGov.
The respondents were asked about their awareness about palm oil and its impact to the environment; their confession about ‘ecolable’, such as, Fairtrade, association of land, and RSPO; and the ecolabelled products that they put or buy for their daily needs.
The study revealed that the awareness of the consumers in the country about palm oil is high enough (77%). 41% of them realized that it is not ‘unenvironmental’. But the consumers (repondents) did not realize RSPO label in the products which show that palm oil is sustainably produced.
“In the label confession verse action, 82% of them admitted Fairtrade label, but only 29% actively bought Fairtrade – label products," he said.
“Only 5 percent admitted RSPO label – it is the same with the fiction label that we put in to the survey as the control tool. Of the small numbers, only one percent said to be active put the products into their daily needs,” he said.
The small confession of RSPO label could happen for the rare usage produced by the consumer and retailer companies. (T2)