CPOPC Assumed that Kraft Heinz’s Campaign Is Inconsistent to Support Sustainable Palm Oil

CPOPC Assumed that Kraft Heinz’s Campaign Is Inconsistent to Support Sustainable Palm Oil

InfoSAWIT, JAKARTA - Secretariat of Crude Palm Oil Producing Countries (CPOPC) sent objection documents on 4 August 2020 to Kraft Heinz, for the misunderstanding campaign about palm oil. The documents was about to respond the ‘free palm oil’ product and other discriminative messages about the new hazelnut craft butter in Canada.

As in the official statement to InfoSAWIT, Secretariat of CPOPC thought that the palm oil boycott marketing strategy triggered the misleading information to the consumers and did break the same ways to produce and use sustainable, healthy, and qualified palm oil.

“The boycott would mislead the consumers, break the hearts of millions of people whole over the world working in palm oil supply chain, such as, millions of smallholders who fight for producing sustainable palm oil and getting out of the poverty,” Secretariat of CPOPC noted.

As the member of Roundtable on Sustainable Palm Oil (RSPO), Kraft Heinz should actually be in the front line to promote the production and usage of sustainable palm oil. Secretariat of CPOPC thought that what Kraft Heinz has done is inconsistent. When they support the smallholders implementing the sustainable cultivation, in the same time, the company boycotts palm oil products.

As the member of RSPO, Kraft Heinz should realize the scientific study lists which are against of the claims that was announced in Canada. Kraft Heinz fully realized that palm oil has no negative impact for the health if it is consumed as part of balancing diet.

In the planet within limited resources and the bigger numbers of population, palm oil is one source of healthy nutrition that offers the best balance between fat and calories. Some non-government organizations internationally even agreed that the one alternative for palm oil is sustainable palm oil.

“Of all kinds of vegetable oil, certified sustainable palm oil leads the environmental protection, conservation in Indonesia and Malaysia as two biggest producers in the world by implementing the sustainable certificate mandatorily,” Secretariat of CPOPC noted.

Secretariat of CPOPC did not urge Kraft Heinz to take back palm oil from their list but hoped to take back the same campaign within the claim ‘palm oil free’.

Secretariat of CPOPC did suggest that the company needs to consider the debate sensitivity about palm oil in the producer countries and more balanced assessment about thee sustainable practices, namely considering that the products of the company are sold in Indonesia and Malaysia, and Kraft Heinz still has branches in Jakarta and Kuala Lumpur.

“Secretariat of CPOPC invites Kraft Heinz not only to be consistent and respect the consumers’ intelligence and dignity of millions of people who work in the supply chain, but also to consider the partnership to increase and support sustainable palm oil, including the real cooperation to conserve orangutan,” Secretariat of CPOPC mentioned. (T2)


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