Apical Group & RSPO Educate Gen Z on Sustainable Palm Oil at in Yogyakarta

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Corporate Communications Apical Group, Vanda Kusumaningrum mentioned that the goal of the campaign was about to motivate every young individual to support palm oil that should be sustainably produced, apart from their daily lives. Photo by: Apical for Palmoilmagazine

PALMOILMAGAZINE, JOGJAKARTA – Apical Group, a leading sustainable palm oil producer, partnered with the Roundtable on Sustainable Palm Oil (RSPO) to launch an educational campaign called ‘GreenFest’ at Universitas Instiper, Yogyakarta. This initiative builds on the success of a similar campaign initiated at Universitas Trisakti, Jakarta in 2023.

The aim is to educate Generation Z about the importance and benefits of sustainable palm oil production. Recognizing Generation Z’s environmental consciousness and ‘green’ actions, the campaign seeks to inspire and engage them in formulating sustainability programs on their campuses. During the event at Universitas Instiper on 29 February 2024, Apical introduced strategies to interact with young thinkers and emphasized the significance of sustainable palm oil products in the daily lives of Generation Z.

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Corporate Communications Apical Group, Vanda Kusumaningrum mentioned that the goal of the campaign was about to motivate every young individual to support palm oil that should be sustainably produced, apart from their daily lives.

Also Read : Apical Invests US$ 1 Billion in Dumai to Develop Downstream Sector

The initiative was part of sustainable commitment of Apical to maintain the environment good, as same as the sustainability commitment of Apical 2030. “Prior in November 2023, Apical did Greenfest Campaign in Plaza Outdoor, Universitas Trisakti by involving WWF Indonesia to educate young generations about palm oil products, from personal care and also housing products,” Vanda said, as in the official statement to Palmoilmagazine.com, Friday (1/3/2024).

In the economic point of view, palm oil plays significant roles for Indonesia. Since Indonesia surpassed Malaysia in 2006, Indonesia has become the biggest palm oil producer in the world. The sector delivers employments for million men – as smallholders, traders, and also workers in mills. It also significantly contributes to revenue and labors in this country.

Meanwhile, Herry Wirianata, a lecturer of Faculty of Agriculture who was a speaker in the event said that sustainable practices need monitoring, starting from the land preparation, cultivation, palm oil process until making its derivative products. Herry also emphasized it is important to deliver these points of view for the students because they would be the future actors in palm oil plantation cultivation.

Vice Director Market Transformation RSPO, Mahatma Windrawan said that by understanding the comprehensive advantages and needs on sustainable practices in palm oil sector, generation Z would play their transformative roles to shape greener and more sustainable future for the industries. He also believed, as consumers, generation Z would choose the products that were sustainably produced. The initiative would educate and deliver inspiration for young generations sustainably.

Apical Group and RSPO are committed to maintain palm oil supply chain with available regulations about sustainable practices. The company is heading to get 100% traceability to mill (TM) 99,8% traceability to plantation (TTP), and 91,4% no deforestation, no peat, and no exploitation (NDPE). (T2)

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