PALMOILMAGAZINE, JAKARTA – In 2024, Apical Group, a leading player in the palm oil downstream industry, unveiled its ambitious plans to intensify market penetration and foster broader collaborations. With a primary focus on expanding its network of distributor partners in Java Island and exploring new distribution regions beyond Java, the company aims to fortify its presence and contribute to local economic development.
Additionally, in alignment with the Government of Indonesia’s industrialization program, Apical Group, a forward-thinking vegetable oil company specializing in palm oil, announced a significant expansion initiative in Dumai. This venture, commencing in late 2021 with a US$ 1 Billion investment, aims to enhance the value of its products and aligns with Indonesia’s vision of advancing downstream sectors.
“The investment is the strategy of Apical to support the vision of the Government of Indonesia to escalate additional value from palm oil industries. We do believe that by having downstream industry, we would significantly contribute to the economy, create employments, and support micro, small, medium business (MSMB) nationally,” Head of Government and Industry Relations Apical Group, Manumpak Manurung said in media meet-up that Apical conducted and Palmoilmagazine.com attended, Tuesday (20/2/2024) in Jakarta.
Also Read: Apical Retains Top Three Position in Sustainable Palm Oil Transparency Toolkit 2023
Besides, Apical Group planned to conduct series of baking demo sustainably. This would involve not only MSMB, regional governments, and other food industries in Java Island but would be in Sumatera, Kalimantan, and Sulawesi. This would be strategic thing to expand its track nationally, reinforce partnership with many stakeholders in Indonesia.
Apical Group also emphasized its commitment to get independent demo that would be focused in Java Island. This showed the concrete effort to reinforce market penetration in strategic regions for the company’s business. It managed efficient price decision to main the company’s competition in the markets that get more competitive.
Collaboration with MSMS
Market Development Manager Apical Group, George Tjiptamustika said that in 2023, Apical collaborate with many stakeholders from the local governments, the companies operating food industries, and MSMB. By the collaboration with MSMS, Apical hoped to help, enliven MSMB in food industries, and even reinforce the images of Apical brand, namely Vitas, Medalia, and Frybest. The collaboration with MSMB locally would deliver chances for the people, to explore kinds of food creations from Apical products.
In the 2024 targets, George said, one would be about to escalate numbers of distributor partners in Java as the focus and open new regions out of Java.
“We would do many baking demonstrations sustainably by collaborating with MSMB, regional governments, and other food industries, not only in Java, but also in Sumatera, Kalimantan, and Sulawesi,” he said.
The company targeted to get independent demo that would be focused in Java this year. “The last is that we would get efficient price decision to be more competitive,” George said. (T2)
