PALMOILMAGAZINE, YOGYAKARTA – A spirit of collaboration and innovation filled the campus of INSTIPER Yogyakarta as it hosted the National Workshop on Digital Marketing for Palm Oil MSMEs from April 24 to 26, 2025. The event brought together dozens of micro, small, and medium enterprises (MSMEs) from across the region, eager to explore the potential of palm oil-based products in the digital era.
Organized by the Indonesian Palm Oil Farmers Association (APKASINDO) in collaboration with the Palm Oil Plantation Fund Management Agency (BPDPKS), the workshop aimed to equip MSMEs with the tools and knowledge needed to thrive in an increasingly digital marketplace.
INSTIPER’s role as the host was a natural fit. As a university known for its strong ties to the palm oil sector, INSTIPER has long served as a bridge between academic research and industry practices. “We want to connect local palm oil resources with the power of digital technology,” said Rino Afrino, Secretary General of APKASINDO, in a statement to Palmoilmagazine.com on Wednesday (April 30, 2025).
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During the first two days, participants learned about the vast potential of palm oil and its derivatives. Training sessions covered practical strategies for marketing products like soap, snacks, and cosmetics—many of which are crafted from palm oil. On the final day, participants visited Mie Samer, a local MSME in Yogyakarta known for its innovative palm oil-based food products.
More than just a workshop, the event sparked a new initiative—the formation of the Jogja Istimewa Palm Oil MSME Community. Spearheaded by INSTIPER and APKASINDO, this new community aims to foster collaboration among MSME players and palm oil farmers nationwide.
“This initiative aligns with the government’s push for palm oil downstream development,” explained Rino. “Downstreaming adds value to palm oil and creates more job opportunities. With 260 million people and widespread internet access, Indonesia is a goldmine for palm oil-based consumer products.”
INSTIPER Rector Harsawardana emphasized the role of digital technology in breaking market boundaries. “MSMEs now have the chance to bring their palm oil products to global markets. We aim to connect farmers—the raw material providers—with home industries in Jogja and beyond,” he said.
He also expressed hope that more Yogyakarta-based palm oil MSMEs would soon be featured on e-commerce platforms and international marketplaces. “Palm oil products made by Jogja’s creative hands deserve a global audience,” he concluded.
This workshop not only provided practical skills but also planted the seeds of optimism. With digital tools and collaborative spirit, palm oil MSMEs from Yogyakarta are poised to make their mark far beyond Indonesia’s borders. (P2)
