PALMOILMAGAZINE, JAKARTA – The Indonesian government has confirmed that it will maintain the retail price ceiling for MINYAKITA, the country’s subsidized cooking oil brand, at IDR 15,700 per liter. Rather than adjusting prices, authorities are prioritizing efforts to strengthen distribution channels to ensure broader public access to affordable cooking oil.
Trade Minister Budi Santoso said the government’s current focus is on expanding MINYAKITA distribution through state-owned food enterprises, including Perum Bulog and ID FOOD. The initiative is expected to improve product availability across regions while helping keep cooking oil prices affordable for consumers.
“As of today, there is no increase in the retail price ceiling for MINYAKITA. It remains at IDR 15,700 per liter. Our focus is to strengthen distribution to traditional markets through state food enterprises such as Bulog and ID FOOD. We hope MINYAKITA will become more widely available in the market,” Santoso said in an official statement received by Palmoilmagazine.com on Thursday.
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The minister also revealed that the government is coordinating with stakeholders to ensure that cooking oil requirements for food assistance programs can be supplied using alternative cooking oil brands. This measure is intended to preserve MINYAKITA supplies for the broader consumer market.
“Previously, part of the food assistance program utilized MINYAKITA. Going forward, other brands will be used. The details will be further coordinated with producers,” he explained.
In addition to improving distribution, the government has encouraged cooking oil producers to increase the production of alternative or second-brand cooking oil products. Officials believe that greater availability of these products will provide consumers with more affordable options while reducing pressure on MINYAKITA supplies.
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“We have also asked producers to manufacture more second-brand cooking oil products. These products are already widely available in traditional markets alongside MINYAKITA, making affordable cooking oil easier for consumers to obtain,” Santoso added.
Through stronger distribution networks, greater involvement of state-owned food enterprises, and increased production of alternative cooking oil brands, the government aims to maintain stable supplies and affordable prices for households across Indonesia amid ongoing market dynamics. (P3)
